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  1. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again. Whether your day-to-day focus is business management, marketing, sales, SEO, social...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. It's now possible to combine the power of Custom Audience targeting with...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. As the lines blur between website user experience...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Event marketing provides immediate SEO opportunities for obtaining content marketing visibility and acquiring links and social media connections. Bottom line: events offer a wealth of opportunity for content, link outreach, and social media...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in your Google+ presence. Social media has been a major player in the digital marketing landscape for the last...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Just focusing on social media is also extremely limiting because it's only a small piece of the integrated digital...

  8. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. Take stock of your web copy and recent social media content. It includes everything from blog posts, articles...