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  1. The Decision-Making Funnel, Stage 1: Awareness

    As Seth Godin points out in his excellent book "Permission Marketing," this type of interruption advertising may still be necessary to make initial contact, but it should only be followed up with voluntary permission marketing once a visitor lands...

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  2. Latin American Search Market Poised for Growth

    How to make a million dollars, Seth Godin Often, the content exists, it's just that many of the sites are not built in ways that allow Google to index them, so they don't show up in search results. Social Media & User Generated Content In The...

  3. More Seth Godin Cluelessness On Search Marketing

    Peter Da Vanzo pointed over to a blog post from Seth Godin: Geez, search engines have been among the top web sites people have used since, well, back when Godin used to work for Yahoo! That's Godin's lead in to mention a new search blog that...

  4. Search Engine Marketing Articles

    Onward: SEM Industry Seth Pokes the SEO Hive, Gets Stung; Seth Godin: Most SEO Not Worth the Money; Search Turf War: Industry Growth Foments Tension Among Mutually Reliant. In short, while search engine marketing provides much more precise...