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  1. The Decision-Making Funnel, Stage 1: Awareness

    As Seth Godin points out in his excellent book "Permission Marketing," this type of interruption advertising may still be necessary to make initial contact, but it should only be followed up with voluntary permission marketing once a visitor lands...

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  2. Why search engine marketers should attend SES Toronto 2008

    Andrew insists that I disclose that I was one of the top-rated speakers at last year's SES Toronto – among other top-rated speakers such as last year's keynote, Seth Godin. Andrew is also co-founder of Traffick.com, an award-winning industry...

  3. Going to SES Chicago for the first time

    Day 2 - Tuesday, December 4, 2007 am-9:45am: Keynote Presentation: Seth Godin, Entrepreneur, Agent of Change and Author of The Dip Fundamentals Track am-11:15am: Introduction to Search Marketing am-12:30pm: Landing Page Testing Overview pm-2...