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  1. Hedge funds ‘cannot be too paranoid' on reputational risk

    With personal lives all too public on social media, care is required to ensure something as innocent as a holiday snap doesn't leave you exposed. Being able to expose the ulterior motives of those behind a campaign undermines its credibility and...

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    Shreya Kushari, senior vice president of search marketing and performance media for Digitas, agreed that one of the best way to get reluctant clients to invest in search is to sell "paid social and paid search as testing grounds for content...

  3. Evolution in Digital Marketing Skill Sets

    Agencies will look for specialization and digital media to grow, which means integrating marketing platform management solutions into their existing advertising capabilities. This turbulence is being exacerbated by new software technologies that...

  4. Writing Your Way to the Top of Search and Social Results

    High-quality writing conveys expertise and trust signals," said Virginia Nussey, content and media manager at Bruce Clay, Inc. Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s...

  5. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. This is the first time we’ve given the industry and the marketplace a sense of specifically how...

  6. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. Location pages should be created with links to social media and review sites.

  7. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Your organization may already share curated content on social media, but that’s only assisting other organizations in their content marketing efforts. Have you stopped to think that the same great content you’re creating for SEO could be used for...

  8. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...