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  1. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. Understanding how customers are finding and...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share with us. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Google automatically Gmail with contacts on Google+, and limits circles to 5,000. Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with...