SEO News

Media Consumption

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  1. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. When talking with attendees at mobile marketing conferences and events...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Engagement post consumption Consumption – downloads, views, pageviews Relative consumption For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic but modify the message...

  3. Social Media Monetization in a 'Mobile First' World

    True, they are all in various phases of transition towards mobile as the dominant medium for consumption, but their networks were all built around a fixed Internet experience. While the early phases of social media success tend to focus on metrics...

  4. How to Plan Effectively for Content Marketing in 2014

    To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical reports on current content sharing and consumption to assess in which areas your future content should focus.

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka mobile phones), means we are continuously turned on, tuned in, and ready to share our story.

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x. TV watching has recently been outpaced by digital consumption.