The boards focus on the moods, emotions, and visuals related to coffee preparation and consumption. When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. Also, brands should consider that, with the increased...
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. Digital video consumption has grown 30 percent year over year in Q4 2012.
Email consumption is increasing overall and mobile devices are part of this occurrence, as most people primarily use their mobile devices to check their email. How much time and money should a business invest in social media?
He quoted the following statistics: percent of media consumption is screen based percent of media consumption is on smartphones (according toGoogle) percent of Google searches are on mobile devices percent of Bing searches are on mobile.
This same concept applies to your media and Internet consumption. In a watershed research initiative conducted with NBC for the 2012 London Olympics, a panel of Olympics enthusiasts were recruited in order to observe their media consumption habits...
Understanding different content consumption levels across channels. There’s no doubt that almost every business is (or at least trying to be) active on social media. Take a look at Angie Schottmuller’s post for great insights about how to set up...
Easy content consumption starts with readable text that is organized and structured well. Also, be sure to add the transcription of the infographic to your document as well, to beef it up for search engine consumption.
Super Bowl advertisers should consider the mobile video consumption trend to supplement their television expenditure with incremental online video advertising. The consumption patterns of sports-related content across devices, and
While both devices are driving this huge shift in consumption toward mobile, we should also acknowledge that as different devices they assume a very different role in the digital shopping experience. But their mobile purchasing activity hasn’t yet...
While “converged media” has existed in various forms for years, changing consumer media consumption habits prompted by the rise of the Internet, social networks, tablets, smartphones, etc.have sped up the evolution of paid, owned, and earned...
With computing, tablet, smartphone and social media tools – video consumption and sharing are now effortless. Tell a meaningful story that many people will relate to and want to share via email, social media and word of mouth
In general these models (paid online content) have not worked for general public consumption because there are enough free sources that the marginal value of paying is not justified based on the incremental value of quantity.
Web readers are becoming more mature, expect more from their content consumption experience and are becoming increasingly intolerant of shenanigans that content creators pull to drive pageviews. And, helped by the platform social media provides...
Already popular with the creative types and ADD-addled teenagers, Tumblr’s reach and consumption metrics point towards a coming critical mass. Although there are a variety of strategies you can implement to make this happen (paid search combined...
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. For brands, publishing news to a paid wire service reaching...
From these numbers, we can then derive a variety of consumption metrics such as searches per searcher, searcher conversion, and the like. Social media may get most of the news clippings lately, but search activity is still one of the most popular...
These efforts highlight the increasing importance of us providing the core Twitter consumption experience through a consistent set of products and tools. The change marks the end of a two-year partnership between the two social media sites and is...
If you aren't putting content out there for consumption, you stand little chance of acquiring links. Rankings definitely matter but considering the amount of places that can send you traffic (like social media sites, sites that link to you, sites...
YouTube spawns a brand new experience of online video consumption. We’re already far more advanced that our counterparts of the 20th century, whose media measurement capabilities were a far cry from the technologies of today – but we needn’t stop...
These media channels are essentially “push” distribution vehicles delivering, at scale, a produced and edited unit – the news – for mass consumption. Before the Internet, consumers either got their news from a newspaper, a magazine, or a TV...
