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Media Consumption

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  1. Social Media Monetization in a 'Mobile First' World

    True, they are all in various phases of transition towards mobile as the dominant medium for consumption, but their networks were all built around a fixed Internet experience. While the early phases of social media success tend to focus on metrics...

  2. How to Plan Effectively for Content Marketing in 2014

    To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical reports on current content sharing and consumption to assess in which areas your future content should focus.

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka mobile phones), means we are continuously turned on, tuned in, and ready to share our story.

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x. TV watching has recently been outpaced by digital consumption.

  5. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Whereas SEO used to be about tuning a website for optimal consumption by spiders, today’s SEO is about earning recognition, social spread, and backlinks through excellent content marketing. Email marketing, social media, community engagement in...

  6. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Email consumption is increasing overall and mobile devices are part of this occurrence, as most people primarily use their mobile devices to check their email. How much time and money should a business invest in social media?