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  1. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Customer engagement comparisons – "Mad Men" vs.marketing today: Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey...

  2. Driving Consumer Insights With Mobile Analytics

    But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. On the web analytics side the web measurement model is really centered around things like pageviews referrals, search...

  3. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand awareness and engagement. But how effective is social media when it comes to customer acquisition for small and medium-sized...

  4. 7 Tips to Start Making Meaningful Connections on LinkedIn

    In order to successfully market your company on a platform like LinkedIn, it's essential that you focus on meaningful conversation and engagement rather than constant brand boasting. Give re looking forward to the commission you’ll get off of...

  5. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Kelly Winters of Facebook shared a memorable case study during her session at SES San Francisco that showed how a company with a good idea and a killer engagement strategy was able to rely solely on Facebook to generate new and repeat business.