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  1. 10 Lessons About Enterprise SEO

    Your web analytics system should be integrated with your CRM data, your ranking data and your social media performance data in order to get the most complete view possible of user behavior across your site and other digital marketing assets.

  2. Understanding Your Social Customer Engagement Scenario

    Social customer relationship management (CRM) is all about brands engaging the social customer -- or interactions with transactions. But where is your company when it comes to social CRM? As with the previous posts, this all designed to make social...

  3. Interactions With Transactions: Understanding Social CRM

    Social CRM builds on a lot of what CRM has established in terms of strategy, processes, and tools (many traditional CRM tools now integrate interesting social features). Social CRM is a philosophy and a business strategy, supported by a technology...