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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The challenge to leverage multiple digital media is best met with a basic understanding that efforts on each must roll up to a more cohesive strategy and plan. While some have always approached the digital space with a marketing perspective...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks?

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Agree to create strategy first, channel second. Develop: Strategy tailored for your business. Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Borrell: There's Money in Local Media – ClickZTraditional and pure-play...

  6. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Co-created: This strategy makes each piece of content a magical thing, as social promotion is built right into it. See more on the different types of content to assist in this strategy below. When building your content plan and mapping your content...

  7. Make the Most of Your Social Media Interactions: 9 Tips

    Comparatively, there are two ways to plan a social media strategy. If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. In the case of social media your “cost” is time, resources, or...

  8. ROPE: 4 Essentials for Global Integrated Digital Marketing

    A strategy of going with one business line or category, selected by country and its potential ROI or other performance story. Companies that have chosen to invest in the digital marketing channel the longest are currently reaping the most rewards...