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  1. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The challenge to leverage multiple digital media is best met with a basic understanding that efforts on each must roll up to a more cohesive strategy and plan. While some have always approached the digital space with a marketing perspective...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks?

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Agree to create strategy first, channel second. Develop: Strategy tailored for your business. Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    So if the content marketing trend is headed in the direction that paid media and earned media are starting to blur together, what does this mean for owned media, like the trusted company blog that companies have ownership and content control, but...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines...

  7. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Co-created: This strategy makes each piece of content a magical thing, as social promotion is built right into it. See more on the different types of content to assist in this strategy below. When building your content plan and mapping your content...

  8. Make the Most of Your Social Media Interactions: 9 Tips

    Comparatively, there are two ways to plan a social media strategy. If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. In the case of social media your “cost” is time, resources, or...

  9. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Companies that have chosen to invest in the digital marketing channel the longest are currently reaping the most rewards from owned and earned media efforts, and have very refined paid strategies. A strategy of going with one business line or...