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  1. Google Penguin Got You Down? Work on Customer Service

    Companies with good reputations: While ranked lowest on this survey, the issue of reputation highlights how SEO, social media, and customer service intersect. SEO, pay-per-click, and social media activities are all geared toward driving traffic...

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I really believe you need a comprehensive strategy to utilize SEO, PPC, content marketing and social media in a strategic way. Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the Securities and Exchange Commission (SEC) allows publicly traded U.S.companies to distribute financial information via social media...

  4. Creating an In-House Search Marketing Center of Excellence

    Again this would depend a lot on individual companies but this team can maintain a central SEO or PPC platform and extend that benefit to the rest of the organization. It isn’t uncommon for in-house search marketers to be numbered in single digits...

  5. A Few Lessons I Learned About Online Writers Down on the Content Farm

    Other well-known content farms, like Demand Media, offer a one-time payment – ranging from a few dollars for short answers to upwards of a whole $25 or $30 for longer articles requiring specialized knowledge and research.

  6. 4 Key Recommendations for B2B SEO in Industrial Markets

    The industrial market relies less on traditional media and more on online sources to search for products, services, and suppliers. The combination of value-added research needs and the shift in attention to online media consumption can infer that...

  7. How to Make SEO Part of Your Company’s DNA

    SEO training on an ongoing basis for IT teams, product managers, content writers, PR teams, marketing teams, and social media managers is a critical part of making SEO part of your company's DNA. The biggest obstacle for large companies around SEO...