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  1. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Something Fortune 500 companies and agencies need to realize when they are selling and buying digital marketing services. New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a...

  3. Google Penguin Got You Down? Work on Customer Service

    Companies with good reputations: While ranked lowest on this survey, the issue of reputation highlights how SEO, social media, and customer service intersect. SEO, pay-per-click, and social media activities are all geared toward driving traffic...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I really believe you need a comprehensive strategy to utilize SEO, PPC, content marketing and social media in a strategic way. Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the Securities and Exchange Commission (SEC) allows publicly traded U.S.companies to distribute financial information via social media...

  6. Creating an In-House Search Marketing Center of Excellence

    Again this would depend a lot on individual companies but this team can maintain a central SEO or PPC platform and extend that benefit to the rest of the organization. Now I always advise companies to explore the COE model before going out and...

  7. A Few Lessons I Learned About Online Writers Down on the Content Farm

    In addition to writing manuals and copy on contract for companies, selling e-books, and ghostwriting for authors, writing for content farms added a residual income stream that seemed to grow each month until Panda.

  8. 4 Key Recommendations for B2B SEO in Industrial Markets

    Fifty percent of key decision makers in industrial organizations will spend more time researching future projects for the companies. The industrial market relies less on traditional media and more on online sources to search for products, services...

  9. How to Make SEO Part of Your Company’s DNA

    The biggest obstacle for large companies around SEO is internal communication. It's very common in large companies to hear things like, "IT doesn't care about SEO," "That's not a priority for us right now, we just have too much to do," "Our...