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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with...

  3. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    There are some great companies out there with unique, engaging social media strategies. Social media is one of the fastest growing industries in the marketing world. While you can learn over time what content resonates with your audience, doing...

  4. Average Viewer Watched 23.2 Hours of Online Video Content in December

    In October 2009, VEVO received a strategic investment from Abu Dhabi Media Company (ADMC), one of the world's fastest growing, multi-platform media organizations. The two companies also said they would share advertising revenue on YouTube and VEVO.

  5. Can You Sell Insurance on YouTube? [Study]

    Danny Huynh, Mindshare’s Group Search Director, says, “In today’s world of social media, we were particularly interested in how we can apply our search savvy and data analytics to video. And can a full-service media agency with search marketing...

  6. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    Another factor that has helped social cross the chasm to the mainstream market is how trusted brands are giving this new technology credibility with mainstream consumers, as well as companies trading traditional marketing methods for social media.