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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are [VENDOR NAME]'s local pages enabled with responsive design? What is the average page load time for the location pages? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Then fill in the rows with the companies on your list, starting with your company at the top to help you compare.Remember to fill out the rows for both categories of ads – branded and non-branded. Especially if you're taking on a new client, it’s...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. Coordination of social media visibility in the form of share buttons, social media profile cross...

  4. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    If the company only removes doorway pages, is that enough to recover from Panda in the long-term? When you add up all of the time involved with getting hit multiple times, putting band-aids on the site, recovering, and then getting hit again, a...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Lean Content, which focuses on developing value-adding, modern web media around a central thematic element as defined by a content strategy; Jonah Stein: The Good: AdWords Dimension Paid working earned media and paid media together – is the...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    So if the content marketing trend is headed in the direction that paid media and earned media are starting to blur together, what does this mean for owned media, like the trusted company blog that companies have ownership and content control, but...

  7. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    This really isn't shocking when you consider that many people take to social media, particularly Facebook, to complain about their cell phone or Internet company. It's been no secret that some Fortune 500 companies are a little behind the times...