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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours. But] you can use social media monitoring tools so at least somebody is monitoring what's being...

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    All Brands Are Media Companies We all need to think like our company is a media company. Randi Zuckerberg's Top 10 New Media Trends Shaping the Lives of Modern Consumers The new ClickZ Live conference series kicked off in New York this morning with...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The Search Agency reported. Social media Most major companies continued to opt for dedicated mobile sites or desktop sites...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. Be sure to put your writers and editors through SEO and social media bootcamp before you go live.

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. Companies such as Marketo, HubSpot, and Pardot have been using...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.