It may seem that “enthusiasm” simply makes a nice “e” for “rope,” but in fact my original goal was to have “passion” listed as the most essential theme for global integration. Complicated marketing, content, regional and brand communications silos...
Travel Brands Walking a Social Media Tight Rope VERTICAL SEARCH As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis.
Travel Brands Walking a Social Media Tight Rope VERTICAL SEARCH As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis.
Related to the "new rules" and the changing face of PR, internal corporate communications must catch up to the new platform -- and fast. You can only take credit (and blame) for what's within the control of the communications department.
In today's vertical search marketing column, "Travel Brands Walking a Social Media Tight Rope," vertical search expert Elisabeth Osmeloski notes that we're still seeing effects of internal PR groups attempting to control the conversations, and put...
