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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Aegis Media's Director of Digital Communications, Andrey Chernishov, predicts that the whole RTB media spend in Russia will amount to about 15 percent until 2015. Agency trading desks: Manages programmatic, bid-based media and audience buying.

  2. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. Ideally, your expertise covers a range of channels from SEO to...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The biggest step towards finding signal synergy and optimization opportunities is to open up the channels of communications. Earned media activity can be an excellent indicator of high performing messages for brands to amplify in market.

  4. Twitter Adds Alerts to Help Users During Emergencies, Disasters

    Today, we're launching Twitter Alerts, a new feature that brings us one step closer to helping users get important and accurate information from credible organizations during emergencies, natural disasters or moments when other communications...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Social Media Marketing, Monitoring, Engagement San Francisco, a group for PR and Communications Managers, Marketing Strategists and Directors, Social Media Experts, Bloggers, and Journalists; Lean Content, which focuses on developing value-adding...

  6. 12 Questions to Separate Social Media Experts From Pretenders

    Social media is a collaborative marketing and communications function. Social media takes time. These are basic knowledge for anyone laying claim to a social media skill set. Managing social media requires a good sense of how to do client service...

  7. Integrating Owned, Earned & Paid Media For Better SEO

    More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of advertising communications. Chances are very good that you've heard discussion about owned...