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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Don't Forget to Optimize for Multi-Channels Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake.

  2. 6 Tips For Hiring a Real Social Media Marketer

    Social media marketing isn't about being active in all the channels. If you're in any field related to Internet marketing, you should be spending all day on social media. As a result of the initial article, I was contacted by a company who had just...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Our visitors are inundated (average person exposed to 3,000 advertising messages per day) and they expect seamless experience across channels. Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Compare Tactics Using a Common Currency Which social channels/tactics make the most sense for business? Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Content marketing involves creating unique content and driving discovery, engagement, and distribution of it through a combination of organic and paid channels. In response to this disruption and the opportunities it creates for marketing through...

  6. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Forget the folks who appear in the SERPs, your competition is other marketing channels, technical projects, and drains on financial and human resources. Compare the same metrics across all online channels by building custom segments and automating...