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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Could you have promoted the piece more through paid social channels? Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Don't Forget to Optimize for Multi-Channels Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake.

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The Acquisition Report will help brands determine which channels acquire the most users, attract users that will engage most with the website, and result in the most conversions. Channels in the Acquisition reports are rule-based groupings of the...

  4. How to Build Your First Content Marketing Strategy

    Are you using these channels as effectively as you could be to engage with new clients? Take stock of your web copy and recent social media content. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing...

  5. 6 Tips For Hiring a Real Social Media Marketer

    Social media marketing isn't about being active in all the channels. You need an editor or proofreader to support the social media marketer. As a result of the initial article, I was contacted by a company who had just hired a social media manager.

  6. How to Avoid PR Disaster With a Social Media Policy

    As the popularity of social media grows, brands small and large must face the fact that the people with the closest connection to your organization – employees – are active on social channels. How will you respond to consumers who communicate with...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Compare Tactics Using a Common Currency Which social channels/tactics make the most sense for business? Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media...

  8. Social PR Tips to Get Fit for 2013 Digital Marketing

    Joyce noted that the key is to win the popularity contest on other networks and build out a content marketing system across a multitude of digital channels and platforms. In order to appear on the customer’s radar early and expand marketshare...