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  1. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    This is invaluable information in relationship building and sales. In the "good news" bucket, there's relationship development. Viral Heat is a fee-based application that lets you set up all of your online channels and keywords, monitor daily...

  2. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. When you try to force engagement in pre-determined or designated channels, rather than inspiring...

  3. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. From a crowdfunding perspective, you'll work with...

  4. How to Create an Editorial Calendar That Will Grow Your Audience

    This strategy builds a relationship with potential clients and can be used to build authority on home maintenance in general, plumbing and water management specifically. These flexible tools can turn your blog, social media, and outreach efforts...

  5. Nomenclature: The Industry Case For and Against SEO

    While we’re seeing the onset of "earned media optimization," which is all encompassing of non-paid media (i.e.social, relationship, search, etc.this is just the evolution of what [SEO] encompasses. The evolution of SEO as a term into a sort of...

  6. Understanding Your Social Customer Engagement Scenario

    Social customer relationship management (CRM) is all about brands engaging the social customer -- or interactions with transactions. They're starting to engage with customers through social channels and educating themselves about social customer...

  7. Visualizing the Social CRM Process

    We looked at social customer relationship management (CRM) from a high-level conceptual view in "Interactions with Transactions: Understanding Social CRM. Attensity for example is already able to do much of this through traditional channels.

  8. Interactions With Transactions: Understanding Social CRM

    So, how did I get involved with social customer relationship management (CRM) and Enterprise 2.0 (basically customer, partner, and employee collaboration strategies)? CRM has an inside-out based approach to customer relationship management.

  9. SES New York is a Search Expo as well as an SEM Conference

    In addition, marketers who use SearchIgnite have the ability to gather insights into the relationship between media channels, enabling them to spend smarter. GoECart serves a diverse customer base ranging from small- and medium-sized enterprises to...

  10. 5 Tips for Travel Search Marketing in a Down Economy

    Many consumers are willing to pay a little more if they feel they have a relationship with you. And don't forget to push links out through online PR channels. Spread the word through the appropriate social channels and identify key influencers to...

  11. Is Your Paid Search Campaign Part of a Mix or a Mess?

    However, studying the relationship between “other media” and paid search campaigns can sometimes lead to counter-intuitive findings. We test media channels by looking at before-and-after differences. Analyses of our media mix show the optimal...

  12. Pricing Models for the Small SEM Shop

    To avoid client dissatisfaction, client relationship management must be a priority that starts even before the client becomes a client. He also encouraged SEMs to ask for a reasonable percentage in order to build a long-term and fair relationship...