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  1. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels.

  2. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The exact nature of the impact depends on the marketer, the customer, the product, the vertical, the situation and many other variables, but marketers should be aware of some of the most consistent signals from these powerful channels.

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    SMM is often best measured in terms of audience reach, engagement and sentiment. You can schedule posts from multiple social media channels as well as create over 30 individual reports. Klout is a free tool that will allow you to measure influence...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More and more, a website's blog accounts for anywhere between 10 and 75 percent of the total traffic on a domain, depending on the level of engagement on the blog and other areas of the site. The first step toward better attribution is a...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    What engagement experience is the brand trying to create? The Acquisition Report will help brands determine which channels acquire the most users, attract users that will engage most with the website, and result in the most conversions.

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Customer engagement comparisons – "Mad Men" vs.marketing today: Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey...

  8. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...

  9. 10 Vital Steps to Building Social Influence

    When you try to force engagement in pre-determined or designated channels, rather than inspiring action where they are, you could lose your only opportunity to influence that individual. You may not have millions to invest, but there are plenty of...

  10. Mobile Marketing: Connecting With Your Audience on the Move

    He has seen engagement rates in tablets more engagements then display ads. Look up stream to determine the impact as you would with other media channels. The challenge with mobile specifically is that the metrics that you measure aren’t the same...