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  1. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Social Channels: Facebook and Twitter are the "must do" channels. You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media...

  4. 10 Shocking Facts About Content Marketing Today

    Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites that have exploded onto the scene in 2014 alone. With social channels such as LinkedIn and Twitter, it's quick and easy to...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What measures are taken to ensure data consistency across all channels so engines will index listings? What type of reporting for social media does [VENDOR NAME] offer? Social Media Do I need to set up the social media profiles for each location or...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Within "the context of the cloud" – further integration of skills, channels, and technology is on the horizon and the sky is the limit! Major enhancements from Adobe Experience Manager, which sits within the Adobe marketing cloud, have been heavily...