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  1. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    You can also do an outreach campaign via your social media channels to request product feedback. The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel.

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    What channels your customers are engaging in with your brand. Five of the top five media companies. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless...

  4. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram, the British Outfitters website, YouTube and television. When Lisa stepped in for Don a few weeks ago, she suspended all...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    This report will show how different marketing channels contribute to the conversion path. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see more...

  7. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You have the core of that content maybe on your website, but I would say well of the majority will be on other channels, other people's sites. Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a...

  8. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant...

  9. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    To be fair, it wasn't always that obvious that hashtags will change the way we use Twitter and other social media channels. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one...

  10. Future of Search & Content Marketing: Expand Your Mindset

    For some, that means local channels. This was the focus of the Future of Search and Content Marketing talk led by Jeff MacGurn, vice president of earned media at Covario. The major search engines are gaining less traction today than they once were...