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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Campaigns that evoke emotion, personalize and promote social interaction amplify the power of good deeds -- and sales. However, surprise is rarely strategically planned into marketing campaigns. Note the significantly higher probability of purchase...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and...

  4. Conquering Content Marketing, Step 5: Measurement

    According to Marketing Sherpa's 2013 analytics research, 96 percent of markets have analytics data setup on their campaigns. I'd like them to share the best submitted images and video every 15 minutes or so, and I want to see all the metrics: likes...

  5. Nuances of Spanish Language Search Marketing

    This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries under a single language.

  6. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. Strategists working on content campaigns come in two flavors – content strategists and...

  7. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. Use of social media and especially hashtags. It shows how keywords are related by volume in social media over the last 30 days.

  8. 7 Content Marketing Tips to Recover From Google Penguin

    It's time to focus on referral traffic, build up a following, and design SEO conscious campaigns that are smart enough to weather any storm. To bridge the gap between hardcore and mainstream followers, focus on content and resources related to your...