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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a...