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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    For example, if you currently have minimal experience with the Google Display Network (GDN), then you're going to have to do some educational investment before launching any GDN campaigns. Just within Google's service offerings you have a few...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone?

  6. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Of course, this isn't true for every client, but it provided us the data we needed to set appropriate ad fatigue rates for our display and better optimize our retargeted search campaigns to understand our CPC cannibalization tolerance.

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. This segment groups together all pay-per-click search traffic and all search-based display into a paid...