SEO News

Media Campaigns Paid Search Afterthought

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  1. SES San Jose 2008: Top Stories from Day 2

    Search Is No Longer an Afterthought for Brands Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 ""Igniting Viral Campaigns"" session with a discussion of the best tips on viral campaigns and social media...

  2. Branding through Search: Strategies & Tactics

    Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. Cross media campaigns can capitalize on new jingles and slogans.

  3. Putting Search in the Ad Mix

    Putting Search in the Ad Mix Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Offline media campaigns and have great potential in Search

  4. Putting Search in the Ad Mix

    Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Let's find out how search has integrated itself into marketing campaigns and what the experts are...