SEO News

Media Campaigns Facebook Advertising

RSS
  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    As marketers continue to gain confidence in multi-device strategies, the next level of opportunity lies in refining bid adjustments, targeting, and optimizing these campaigns. The biggest news on the paid search front in 2013 had to be Google's...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Marketers need to be the bees of online advertising – swarming to the data of our...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. This advanced segment helps illustrate social media's ability to acquire new visitors through content...