According to recent data from the Interactive Advertising Bureau and HIS Screen Digest, the global mobile ad market reached $5.3 billion in 2011. In a blog post, Jonathan Alferness, Google director of product management, mobile, noted that along...
To define a "viewed impression," Google said it's using the Interactive Adverting Bureau's proposed standard: a display ad that is viewable on the screen for at least one second. It is designed to allow advertisers to instantaneously adjust their...
As a result, all three sales forces now have access to a trough of Interactive Advertising Bureau standard ad space bigger than any offered in one place before. But more important than reach and volume is quality, as the deal's architects pray...
Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau This will be a matter of advertiser education and...
The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. Clip and save: Group buying, digital couponing and content that works" will address the group-buying craze and how marketers can incorporate it into...
Yesterday, Neal Mohan, Google's vice president of product management, and Barry Salzman, Google's managing director of media and platforms, gave a keynote address at the Interactive Advertising Bureau's MIXX Conference in New York.
Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.
Online advertising revenues hit a record $5.9 billion in the U.S.in the first quarter, reflecting an uptick in the country's economy as well as the increasing role of online advertising in marketers' campaigns, the Interactive Advertising Bureau...
IAB Report: Internet Advertising Down, Search Ads Up First Half 2009 Posted by Nathania Johnson Oct 6, 2009 The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet...
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. Because of that stability, online marketers can have confidence in maintaining their search marketing...
The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices. Ad Load Performance Best Practices, a document that details how agencies and publishers should develop and serve digital advertising...
IAB Report: Search Ads Account for 40% of Ad Sales During First Half of 2005 - News from the Interactive Advertising Bureau and PriceWaterHouseCoopers about online ad spending in the first half of 2005.MORE”
The action came after more than 100 complaints filed with the attorney general's office, the US Federal Trade Commission and the Better Business Bureau. Driving SEM Campaigns Using the Rearview Mirror ClickZ, Aug.http://www.clickz.com/experts...
Since the release of the Interactive Advertising Bureau (IAB) Search Engine Effectiveness Committee's study on the brand lift of textual paid search results, branding through the search engines has suddenly become a hot topic.
Since the release of the Interactive Advertising Bureau (IAB) Search Engine Effectiveness Committee's study on the brand lift of textual paid search results, branding through the search engines has suddenly become a hot topic.
Internet ad revenue rose 21 percent in 2003 to $7.3 billion, according to new figures from the Interactive Advertising Bureau. Search engine marketing hasn't yet been embraced by political campaigns and action groups, but that might be changing in...
