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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  2. Will Local Make up 70% of Mobile Ad Spending?

    Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau This will be a matter of advertiser education and...

  3. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. Clip and save: Group buying, digital couponing and content that works" will address the group-buying craze and how marketers can incorporate it into...

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.

  5. IAB Report: Internet Advertising Down, Search Ads Up First Half 2009

    The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. Because of that stability, online marketers can have confidence in maintaining their search marketing...

  6. IAB Unveils New Workflow Improvement Initiatives

    The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices. Ad Load Performance Best Practices, a document that details how agencies and publishers should develop and serve digital advertising...

  7. Search Engine Marketing and Branding Challenges

    Since the release of the Interactive Advertising Bureau (IAB) Search Engine Effectiveness Committee's study on the brand lift of textual paid search results, branding through the search engines has suddenly become a hot topic.

  8. Search Engine Marketing and Branding Challenges

    Since the release of the Interactive Advertising Bureau (IAB) Search Engine Effectiveness Committee's study on the brand lift of textual paid search results, branding through the search engines has suddenly become a hot topic.