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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media, in association with SEMPO. The one-day conference will cover all the critical aspects of search...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be.