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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. These are low-hanging fruit for link-building campaigns.minutes While the direct impact on SEO is very low, these...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Hopefully, your local SEO campaigns have not been affected too badly, but we’re interested in hearing what others are seeing from Pigeon. Continuing an engaged social media presence Local businesses have been scrambling to adjust, as some deal with...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Following the above example, rather than focusing on hundreds of guest post links, some which will work and others which will set you back, test putting that effort into bigger projects/campaigns. If you can line up additional outreach/attention...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    However, surprise is rarely strategically planned into marketing campaigns. Campaigns that evoke emotion, personalize and promote social interaction amplify the power of good deeds -- and sales. There are several key ingredients that make this...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. This is unlocking a whole extra layer of targeting data for marketers to connect with valuable audiences offline...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns...

  8. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...