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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media, in association with SEMPO. On July 9, Search Engine Strategies will relaunch in Atlanta.

  4. Nuances of Spanish Language Search Marketing

    This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries under a single language.

  5. Pick Up on Current Events for Link Building

    Even when incidents become predictable only few campaigns come prepared. Charity initiatives with a lot of media attention are sure to follow. Giving your website an active role in current events is a lot more efficient than creating the media...

  6. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. The panel was in agreement that content is the catalyst that should be placed at the center of all digital...