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  1. Pick Up on Current Events for Link Building

    Even when incidents become predictable only few campaigns come prepared. Charity initiatives with a lot of media attention are sure to follow. Giving your website an active role in current events is a lot more efficient than creating the media...

  2. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. The panel was in agreement that content is the catalyst that should be placed at the center of all digital...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. Five of the top five media companies. Search, social, content, and digital marketers probably agree it's an...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. Bonney, a former journalist, actively sought and recruited staff with print and broadcast media experience.