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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.

  2. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    In order to face the growing uncertainty in SEO, you can apply the OODA loop concept to SEO campaigns. Here are the four unique groups you need to observe when it comes to SEO campaigns: Moreover, in SEO, we are facing tremendous challenges, as...

  3. 10 Vital Steps to Building Social Influence

    Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.

  4. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the "lipstick on the pig" of meh content. Search algorithm changes that deemphasized thin content in the SERPs pushed...