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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. It is critical that you identify all potential stakeholders in the entire content marketing process prior to even...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Encourage authors to promote themselves via social media and build their personal engagement levels.

  4. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management. Share them on social media and promote them to reporters and customers. PR is largely excluded from the small business SEO conversation, which is...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular marketing campaign. Everyone agreed, and they spent the next hour talking about ways to promote and...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Don't think for a moment that NASA masterminded a PR campaign that brought the Apollo missions into our living rooms. Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts...