How to Use Google Webmaster Tools to Maximize Your SEO Campaign Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques.
To arrive at their conclusions they examined 100 U.S.advertisers spending more than $100 million between March and May of this year using Adobe’s Media Optimizer. Adobe released their findings today on the impact of Google AdWords Enhanced...
Two primary questions you should ask when beginning a local link building campaign: The first and foremost step in launching a local link building campaign and building local authority links is establishing a local mindset.
Social media can increase or decrease a brand's impact on their campaign success. Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? One reason that brands don't listen is because...
Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.
Do you think using social media alone is enough for a successful egobaiting campaign that will generate links, or do you think it needs to be done in content somewhere and not just on Twitter, for example?
Overland and Karunakaran understand the importance of planning to ensure campaign success; of defining goals, understanding KPIs, aligning content with relevant offers, and tracking attribution reliably across platforms and devices.
By understanding how to track your Pinterest marketing efforts with Analytics, you can determine your ROI and adequate resources to allocate for your Pinterest marketing campaign. According to Nielsen's State of the Media: Social Media Report 2012...
Next, you'll want to define the main metrics to focus on for your brand awareness campaign. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network.
Hashtags are your friend: Hashtags are highly trackable, allowing you to accurately track the ROI of your marketing campaign efforts. Amplify your brand: If you want to get your content shared, then turbo-charge the viral cascade and increase your...
Not many employees have the gumption to start a campaign alongside their regular job responsibilities but one COO who has been able to do this with the blessings of her boss has been Sheryl Sandberg of Facebook.
Not only does Kate Spade post weekly product-focused vines of shoes, fans can also get a sneak peek of the latest campaign in six seconds before it hits the big screen or magazine. According to Unruly Media's research, branded vines are shared four...
In his keynote, Trends and Techniques for Digital Marketers & Data Geeks, Gagnon will look at case studies and discuss actionable patterns around keywords correlation, share of voice, and other techniques for you to build an effective marketing...
So it's a good idea to map your campaign ideas and initiatives against what's happening in your industry. Not only can you get media coverage, you can encourage editorial links. SEO and public relations have much potential for synergy.
Of all campaign evaluation metrics, these have tended to be the easiest and most cost-effective to collect from a research standpoint. Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through...
Proving the Value of Your Search Campaign: Tangible SEO Metrics In today's data-driven marketing reality, every pixel, activity and campaign can be tracked and measured to allow marketers to get as close as possible to certainty.
Send relevant, time-released (drip-campaign) emails to segmented audiences Measure revenue attribution from multiple components or touch points within a campaign Landing Pages and Forms - for each campaign.
Every mobile marketer wants to measure the effectiveness of their marketing campaign, especially if it involves spending money on advertising. For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords...
The campaign resulted in the highest conversion rate from ad to response the team had ever seen, and was so successful that the team had to revise its original goals after targets were hit within 3 weeks.
If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to make the shift into a high value content marketing campaign. Relationships with influencers can add a great deal to your overall content...
