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  1. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic but modify the message to speak to different audiences. However, because this is the easiest component to test...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Content marketing is more than producing content or a single campaign; it's an evolving program to reach, communicate, and engage with your audience that takes planning and refinement. For example, perhaps you always write one standard social media...

  4. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. More than 2.7 zettabytes of digital data exist today and as content, search...