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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she...

  2. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Contests and giveaways: The aforementioned report also states that second highest response rate on social media belongs to contests and giveaways. New products: When you launch a new product, make sure that all this lights up your social media...

  3. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    In Google Analytics Multi-Channel reports, you can find several data nuggets which you can then leverage in your media buys and optimizations to yield fantastic results. Media mix modeling, holistic search, and omni-channel execution are advanced...