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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she...

  2. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Contests and giveaways: The aforementioned report also states that second highest response rate on social media belongs to contests and giveaways. New products: When you launch a new product, make sure that all this lights up your social media...

  3. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    In Google Analytics Multi-Channel reports, you can find several data nuggets which you can then leverage in your media buys and optimizations to yield fantastic results. Media mix modeling, holistic search, and omni-channel execution are advanced...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    Eric mentioned that for upper funnel campaigns, which are generally use richer ads, mobile is included with media buys. Look up stream to determine the impact as you would with other media channels. Dana noted that 25 percent of all social media...

  5. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Compared to the average SEO keyword research tools, HitTail never looked like anything special - but it always punched above it's weight, winning lots of coverage in mainstream media. Google's radual socialization of search results is simply...