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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. As the lines blur between website user experience, publishing content, sharing on social media, and optimization for search and visibility across...

  2. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    In a Wired story, Mat Honan wrote about juicing your story popularity with social media. And since more solutions are now using social signals like tweets, shares, likes, Klout score and authorship – and popularity (at least the digital version of...

  3. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. He goes on to say, "these are the kinds of social media programs that would count as social...

  4. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Michael Boland, program director of mobile local media for BIA/Kelsey, says the growth of mobile local media has...

  5. Why Email Marketing Shouldn't be an Ugly Stepchild

    While the growth numbers in social media and search engine optimization continue to be impressive, the fact remains that 72 percent of people check their email more than 6 times per day. For example, launching a new social media campaign or local...