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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. This isn't surprising since social media is the only...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. When it comes to digital advertising, we often spend our time pouring over data in order...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    Look up stream to determine the impact as you would with other media channels. Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. Eric mentioned that for upper funnel campaigns...

  4. FTC Tightens Online Disclosure Requirements

    Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their own thing on their wall. Now, if you're posting anything on a social media platform, that specifically...

  5. 15 Ways to Make Small Budget Content Creation & Marketing Work

    These guys promote companies by wearing their T-shirts and doing crazy stuff for them via social media. As 2013 is now just days away we’re into the critical planning period for most marketers. The times we have seen great ideas die through a...