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Media Buying Failed Model

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  1. Is One-Stop Media Buying a Failed Model?

    One place to buy all of your media.one location that will change the buying model forever. Search advertising has caused a seismic shift in the media buying model. The auction-based media buying model will apply to all sorts of advertising, not...

  2. SEW Experts: Is One-Stop Media Buying a Failed Model?

    In today's Searching for Meaning column, "Is One-Stop Media Buying a Failed Model? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago. Once merely an afterthought in the media buying...

  3. Autobytel Hopes to Usher in Second Phase of Automobile Search

    And yet the world's largest industry – involving one of the most expensive and complex consumer purchases – has failed to move beyond third-party sites, which often wall-out important and useful information," said James Riesenbach, Autobytel's...