Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. For example, there are so many different manufacturers of Android...
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. In addition to optimizing for the desktop experience, make...
It humanizes the celebrity and makes them more relatable because the content is coming direct from the source – not from the mainstream media. Instantly, the masses are made aware by mainstream news sources of what could possibly be a huge social...
Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers. Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed...
Time will tell whether that will change, and whether we'll see changes in the media buying habits of PPC marketers as well. Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries.
Social Media It could be anything from comparison tools, to buying guides to social icons, to videos or photos of the product, and more. Another great execution of shopping-friendly content is on the Overstock.com buying guides section (Overstock...
Look up stream to determine the impact as you would with other media channels. Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. Eric mentioned that for upper funnel campaigns...
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY The Marketer's Guide to Social Media at SES New York More and more buying, dinner-date, and "things-to-do...
Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their own thing on their wall. Now, if you're posting anything on a social media platform, that specifically...
The manipulative intentions are even more obvious when the sites don't share any topical relevance to each other, are rarely shared in social media, and have poor time-on-site (i.e.are not useful). This will rule out most link buying tactics as...
Use a tool like Fliptop to match your pre-existing email database to your customer’s social media profiles. Here we use social and local tactics to get customers to connect in a lasting way rather than just buying from us.
Consume: What type of media helps you optimize for that experience? Customer Journey: Map, produce and optimize content based on your customers journey and pain points as they move through the buying cycle.
Thousands of merchant offers have since been promoted on the platform, resulting in millions of dollars in savings for card members, Brad Minor, VP of public relations and social media communications at American Express, told ClickZ.
The latest social media company to join the Instagram eco-system is Nitrogram. The race was won by MTV, but the media company was shortly followed by Victoria’s Secret, Starbucks, and then E! As social media gets visual thanks to picture perfect...
JD: What would you say is the value of links from social media sites like Twitter, Facebook, LinkedIn, Google+, YouTube, Pinterest? Get media exposure for your product or service, and that will naturally turn into strong inbound links.
Even social media groups could offer a jackpot of different opinions. How much content they consume at different stages of the buying process. How the format of content they consume changes throughout the buying process.
Let’s go back to our topic categories, and think about what type of media, style of editorial, graphic, data points, message, and / or story would need to be created for each. Informational queries can be satisfied through articles, images, videos...
If you use multiple retargeting vendors, they’ll end up competing against each other to serve ads to your site visitors, driving up the cost of the impressions and wasting media dollars. When retargeting a site visitor, a marketer should always set...
Selling and Buying SEO Services Without Any Mention of Social Media Similar to #3, SEO agencies that are not yet factoring social networks, social media and social signaling into their SEO services methodology are doing their clients a disservice.
