SEO News

Media Buyer

RSS
  1. Writing Your Way to the Top of Search and Social Results

    The more specific information we know about our buyer personas, the easier it is for the writer to create content and for the marketer to properly target - ultimately impacting the brand’s results. This means it’s up to brands and marketers to...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. In social media, make it a point to keep that happy tone in the writing, taking advantage of the emojis when appropriate to help carry across the love.

  3. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Just as in paid ads, a proper social media ads manager can be worth their weight in gold. Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. Buyer Beware: Google offers its own automatic...

  4. 10 Shocking Facts About Content Marketing Today

    Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach purposes. Social media sites and blogs reach eight out of 10 Internet users in...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Develop buyer personas to really get to know your key targets. For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different aspects of the...

  6. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    Buyer's personas should be used to determine what type of content you should create and how much content it takes to be successful. The social media revolution of the past few years has completely changed the way we use and experience the web; it's...

  8. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Bonney, a former journalist, actively sought and recruited staff with print and broadcast media experience. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put...

  9. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    But if you ask my good friend, Adelle Robello, who's CEO of Buyer Persona Institute, she'll say the only way is to talk to customers. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social...

  10. 4 Critical Elements of a Successful Content Marketing Team

    Now, you may be saying that you know your customers, that you've developed a buyer profile, and that you're ready to go. What the actual funnel or buyer's journey entails. Ideally, your expertise covers a range of channels from SEO to social media...