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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Buyer's personas should be used to determine what type of content you should create and how much content it takes to be successful. The social media revolution of the past few years has completely changed the way we use and experience the web; it's...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Bonney, a former journalist, actively sought and recruited staff with print and broadcast media experience. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    But if you ask my good friend, Adelle Robello, who's CEO of Buyer Persona Institute, she'll say the only way is to talk to customers. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Now, you may be saying that you know your customers, that you've developed a buyer profile, and that you're ready to go. What the actual funnel or buyer's journey entails. Ideally, your expertise covers a range of channels from SEO to social media...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    When we think about the role the former plays in the enterprise buyer's journey, events "are a source of information, education, and engagement. In fact, Aberdeen's 2012 Marketing Lead Management research report found that, on average, prospects...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    But the buyers fishing in the digital talent pool are suffering from a case of buyer's remorse! Having a social media page is not necessarily a qualification. That is if you're selling digital marketing services in the form of social media, content...