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Media Building Brand Equity

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  1. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Find what's different about your brand and promote that.it's going to come across as much more sincere than doing a zombie infographic,” said Julie Joyce, owner and director of operations, Link...

  2. Modern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years Past

    Taking these factors into consideration will lead to more success and hopefully more viral sharing on other media, along with additional traffic and link equity for your sites and web pages. Microsoft, a company that has had brand issues in the...

  3. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    As I've illustrated, building equity into category and sub-category pages, which then flow to item-level pages, is essentially the secret to giving items maximum visibility in search. The home page has the most authority and equity to share with...

  4. 5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy

    However, the real value is when the campaign generates link equity in and of itself, distributed between all the collaborators. Through video bloggers they can create an emotional engagement that will create brand recognition and loyalty that could...

  5. SEW Experts: Social Media Madness -- The Sweet 16

    In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.

  6. SearchDay | Give SEO Time!

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Google Launches Official Social Media Blog Posted by Frank Watson Feb 10, 2009 Pushing Friend...

  7. Google and the Obama Administration

    You don't need Google equity to hear the messages sent by the people. The media will dispense the information as it always has, with checks, balances and free hype for all. Transparency doesn't mean appointing your supporters so they can continue...

  8. SearchDay | 7 Social Media Predictions for 2009

    Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Lies, Damned Lies, and Statistics LOCAL & MOBILE...