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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content...

  2. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. As a result of the initial article, I was contacted by a company who had just hired a social...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity How much time and money should a business invest in social media? Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content development can work together...

  5. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Find what's different about your brand and promote that.it's going to come across as much more sincere than doing a zombie infographic,” said Julie Joyce, owner and director of operations, Link...

  6. Modern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years Past

    Taking these factors into consideration will lead to more success and hopefully more viral sharing on other media, along with additional traffic and link equity for your sites and web pages. Microsoft, a company that has had brand issues in the...

  7. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    The home page has the most authority and equity to share with other URLs. Since the home page (and, by progression, major category pages) represent a site's overall authority and equity, this is valuable territory to carefully position links to the...