Those that looked for security breaches just "because they could", supposedly in an effort to get sites to tighten up their security. If, for instance, you've fleshed out your Google+ account's About page like I have, with a lot of different places...
I don't think egobait is impossible in any vertical, however it may require in depth research/planning, more outreach and paid social media promotion depending on the niche you are working in. A few years ago the blogosphere seemed to have a lot...
You know, you get too focused on search engines, and then you, for example, would entirely miss social media and social media marketing. Because if you look at the history of sites that have done relatively well or businesses that are doing well...
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to...
Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. This is a huge missed opportunity, because email is responsible for generating twice as much...
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Just like the message boxer Mike Tyson delivered when he said "everyone has a plan ‘til they get punched in the...
Major media/blog sites are always hungry for content. These may be simple questions they ask in their blog articles or on social media, but anything you can do to attract their attention is great. If you historically pursued guest posts solely for...
While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting "business significant" social media profiles involved in this process. Social Media Mention
Hubspot offers a great social media planning calendar which allows you to input the date and time you would like to publish articles for particular social sites, and will auto calculate the number of characters in your post.
and the quality of each members' relationships (is so-and-so reaching out to less people, but converting really well on big media sites? For example, if your company uses outreach to build links toward product pages, your outreach team needs to...
She asked to guest post on sites like SEO Gadget. Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a relationship versus a link and broke...
Summing it up, next-gen architecture is about three key elements: social media, content, and accessibility. So how can you build a site that addresses current and future cross-media challenges? In the jam-packed Next Generation Site Architecture...
I don't run ads on my sites, so I avoided that bullet. Now, if you're posting anything on a social media platform, that specifically requires disclosure, too. Some folks focus their social media marketing efforts more on Facebook, although often...
Erin Everhart is the director of web and social media marketing at 352 Media Group and a columnist for Search Engine Land. Both companies could promote the event which would result in increased traffic and awareness to both sites.
The more sites and authors that implement authorship markup, the less distinguishing the authorship markup will become. Your web content, Google+ activities and other social media activity will all be associated with your Google+ page.
Website owners made a similar mistake in the past when they focused only on the quantity of links they were getting from various sites to "take care of their SEO. You share quality content with the groups, circles, or people you're connected with...
Just as the quality and relevancy of sites linking to your documents weighs on the value of that content, so to do the sites you choose to link to. What’s more, linking out to other sites of value lays the groundwork for conducting outreach to...
Obviously, sites will only rank and appear for media specific queries if they have produced, optimized and distributed that specific type of content on their site and / or across various channels. Rich media can almost always result in better...
Brands that track and quantify word-of-mouth impact have found that the sharing done by these key influencers can drive 20, 30, or even up to 70 percent of all of the discovery and engagement with their campaign content, surpassing paid media in...
This is a popular strategy many people use to promote their sites. As I predicted in "SEO Revelations for 2013", I believe Google will take action (or more action) against sites that have too much rich anchor text in their backlink profile.
