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Media Attention Buying

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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. Well, maybe, if you know how to get the right kinds of attention from other influencers in your community. Quality content is what pulls the audience into the buying cycle.

  2. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    In a Wired story, Mat Honan wrote about juicing your story popularity with social media. And since more solutions are now using social signals like tweets, shares, likes, Klout score and authorship – and popularity (at least the digital version of...

  3. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. This is a huge missed opportunity, because email is responsible for generating twice as much...