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Media Attention Buying

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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. Well, maybe, if you know how to get the right kinds of attention from other influencers in your community. Quality content is what pulls the audience into the buying cycle.

  2. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    In a Wired story, Mat Honan wrote about juicing your story popularity with social media. And since more solutions are now using social signals like tweets, shares, likes, Klout score and authorship – and popularity (at least the digital version of...

  3. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. This is a huge missed opportunity, because email is responsible for generating twice as much...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    Look up stream to determine the impact as you would with other media channels. Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. Eric mentioned that for upper funnel campaigns...

  5. FTC Tightens Online Disclosure Requirements

    Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their own thing on their wall. Now, if you're posting anything on a social media platform, that specifically...

  6. 15 Ways to Make Small Budget Content Creation & Marketing Work

    These guys promote companies by wearing their T-shirts and doing crazy stuff for them via social media. Make sure your sale includes weird items to attract attention and links. Why not create or improve the existing thank you page on your site that...