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  1. Evolution in Digital Marketing Skill Sets

    For those of us working on the agency side, these skillsets will continue to be in high demand. Niche labor skills like those mentioned above, along with expertise in data extraction and tool management for each software technology category, will...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S. The agency also won the award last year, giving them a perfect record.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    They either want everything produced in-house or they have a different agency that handles content. In many cases, enterprise organizations will not allow an SEO agency to create content for them. One important aspect about social media that is...

  4. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  5. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. If your company is planning to hire an agency, this...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    We see far too many people want to get into social media, but have no B2B experience," said Erin Everhart, director of digital marketing at the digital agency 352. Take off the masks and you might find a traditional public relations professional...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". Synergy, Not Siloes: Effectively Converging Paid, Owned, and Earned Media Instead, we've been trying to focus more on quality content and social...