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  1. Social Sites Impact On U.S. Consumers Purchasing Decision Growing Steadily [Study]

    Harnessing such platforms is inevitable for search marketing agencies, according to Performics, the search marketing arm of Publicis Groupe. Called "S-Net (The Impact of Social Media)", it looks at how various consumer segments relate to social...

  2. Search Headlines & Links: April 9, 2008

    Google Will Not Kill the Agency Star, Says Publicis CEOWhile the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Levy says that agencies are the ones who develop...

  3. Google Will Not Kill the Agency Star, Says Publicis CEO

    While the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Publicis may be well on its way to doing just that, having acquired digital agency Digitas Inc for $1.3...

  4. Google Turns to Publicis to Increase its Madison Avenue Savvy

    The two shared few details, but said that Google and Publicis were more than a year into a relationship where Google's technology smarts and Publicis' media planning expertise are being shared to the benefit of both companies, according to a...