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  1. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page advertising. At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an...

  3. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Many SEO/SEM agencies have evolved toward this truth. Social media marketing has become a routine part of SEO recommendations. Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos back in the day)?

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Traditional marketing departments and agencies are throwing staff in the digital...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.