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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    Clearly, Vine has already changed the video landscape in just 12 short months. And mobile video will increase 16-fold between 2012 and 2017. All this enables digital marketers to keep up with the twists and turns in the video landscape.

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  4. The 2014 Super Bowl Commercials Just Kicked Off

    In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big Game ads on the YouTube Ad Blitz pregame gallery. Unruly's new data also shows digital marketers that Super Bowl 2013 video ads attracted almost...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Too many ads and making it too difficult for people to find content they're looking for will only increase...