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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    Clearly, Vine has already changed the video landscape in just 12 short months. And mobile video will increase 16-fold between 2012 and 2017. All this enables digital marketers to keep up with the twists and turns in the video landscape.

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to those companies who are...

  5. The 2014 Super Bowl Commercials Just Kicked Off

    Unruly's new data also shows digital marketers that Super Bowl 2013 video ads attracted almost twice as many shares online as the previous year. Based on new data released by Unruly Media, digital marketers now know that 60 percent of the most...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Too many ads and making it too difficult for people to find content they're looking for will only increase...