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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity...

  2. Could Bing Ever Overtake Google in Search?

    Bing users may be more likely to actually like their search results because the results are biased towards their own social media activities and friends' activities online. While at a Bing Ads event last week, an engineer pretty much confirmed my...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. It's the next stage of the advertorial - those ads...