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  1. 5 Social Media Advertising Trends to Watch for in 2014

    A few years into Google's gamble in social media and Google+ is still completely void of ads. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality, launched TV ad targeting...

  2. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    One of my favorite things about rich media ads is experimenting and testing which format works best with which message. Goodbye boring text ads, hello rich media. Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach...

  3. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    The same goes with Twitter, Pinterest or other social media/networking sites. Niche-Related Social Media Sites Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    So here’s what a social media marketing consultant can recommend to clients seeing poor ad performance due to Likes (ad clicks) from users they aren’t targeting: Ad recall increases on average by 55 percent for social ads compared to non-social ads...

  5. Obama Beats Romney Early in Digital Marketing Race

    In the ad below, the Romney campaign also appears to be trying to fuel their social media operation by attracting Facebook fans (“Click Like to stand with Mitt. Well-crafted ad copy combined with effective audience targeting can help the campaigns...

  6. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. Facebook Exchange is set to debut within weeks, with...