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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. RKG also found spending on Bing Ads up 17 percent YoY. Facebook reigned as the dominant referrer of that traffic at 54 percent in Q1, versus other social...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  3. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    Not to be confused with quality score (the variable used to determine display of PPC ads), the quality website is a concept that endorsed and promoted by Google, Bing, and Yahoo. As the ultimate destination for the brand, a website that delivers a...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Offline, such as radio and TV ads Although the Introduction to SEO session was intended for industry newcomers, Shelby's...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    A few years into Google's gamble in social media and Google+ is still completely void of ads. Previously I wrote about what that meant for Twitter Ads. However, I fully expect this testing to expand and for video to play a bigger role in Facebook...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly...