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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Offline, such as radio and TV ads Your links, paid search, and social media acts as the icing, but your content...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. For instance, you may find that some of your...

  5. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Buying banner ads on search? Social media marketing has become a routine part of SEO recommendations. Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos back in the day)?

  6. How to Use Data to Build a Well-Timed Marketing Campaign

    Now Applying the Data to Your Campaigns, Starting with Bing Ads and AdWords Bing Ads has had geographical incremental bidding for years. There is opportunity to optimize for timing, and coordinate between all of your media buys.