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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. The "discount ad" is one of the most effective display ads amongst the Chinese population. Another advantage that Chinese mobile advertising offers in...

  4. FTC Giving Native Advertising a Closer Look

    What business models support and facilitate the monetization and display of native or integrated advertisements? How can methods used to differentiate content as advertising be retained when paid messages are aggregated (for example, in search...