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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    RKG also found spending on Bing Ads up 17 percent YoY. Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands...

  2. What is SEM? Depends on Who You Ask

    However, SEM posts, training, and ads are frequently related to paid search. Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads.

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. You can use this data to go into a second level of PPC advertising analysis...