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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content.

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Evaluating campaigns on a viewable impression basis promises to give viewable ads the credit they actually deserve in driving performance. With roughly 50 percent of ads never have an opportunity to be seen by a consumer, it's easy to understand why.

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    They've managed to harvest enough information, track enough movement and apply both on a real-time basis, that even if you believe in the law of gravity and your ability to "sign out" with equal faith, they can still hit you with targeted ads...

  4. Google Active View Format Gets Accreditation

    In August 2012 it announced VivaKi will use the offering for ads placed through the VivaKi Nerve Center's Audience on Demand. On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65...

  5. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.